kirri
Kirri is a home fragrance retail brand built around creating elevated, sensory experiences for everyday living. For this project, my role focused on designing the loyalty landing page, crafting a visually engaging entry point that reflects the brand’s refined aesthetic.
Role:
UI Designer
Project Type:
Professional
Duration:
3 weeks
Challenges
One of the main challenges in this project was staying true to Kirri’s minimal and luxurious brand aesthetic while still making the loyalty landing screen feel engaging and dynamic. Because the brand relies on a clean and refined visual language, it was important not to overdesign the page. At the same time, the screen needed to stand out and encourage users to interact. I worked carefully within the existing typography, colour palette, and layout system, using point colours to create clear hierarchy and draw attention to key areas. I also introduced subtle animations to add a sense of movement, making the experience feel lively without compromising the brand’s overall elegance.
My Approach
At the beginning of the project, I was provided with a brief and a few visual references. However, the references didn’t fully match Kirri’s brand aesthetic, so I needed to reinterpret them in a way that felt more aligned. I started by cleaning up the brief — clarifying goals and asking questions about what the client valued most.
From there, I explored 3–4 different design directions and shared them with the client for feedback. Once the client selected a preferred design, I refined that direction further by adjusting the layout and visual hierarchy. I introduced lime green as a point colour to help key elements stand out and added subtle animations to make the page feel more engaging. I also used AI tools to create supporting imagery, making sure everything felt cohesive, dynamic, and true to the brand.
Results
I created a high-fidelity landing page prototype and handed it over to the developers for implementation. Throughout the process, I focused on ensuring the design stayed aligned with the brand’s aesthetic while still feeling engaging and attention-grabbing.
Future Plans
Once development is complete, the landing page will go live, allowing us to gather real user feedback and evaluate its performance. From there, the plan is to continue refining the experience through small iterations to better organise content and present information more clearly.
